How we measure our advertising
AI For Global Education is a UK-registered Charitable Incorporated Organisation
(charity number 1213764). We publish free AI-literacy resources for educators and
promote our free course series through a single Google Ads Search campaign.
We operate an internal software tool that connects to Google Ads, Google Analytics
and Google Search Console. It reads our own campaign and website data, joins the two,
and reports what our advertising achieved: what we spent, how many educators started
our free course, and the cost per sign-up. It also alerts us when our analytics
tracking breaks, and maintains the conversion definitions our campaign optimises
toward.
The tool is internal to the charity and manages only our own accounts. It is not a
product, is not sold or distributed, and has no external users. It reads aggregate
performance statistics only, never personal data, and shares nothing with third
parties.
Full description of this tool and the Google permissions it requests
· Privacy policy
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