Generative AI for Global Engagement and International Marketing
Instructor
AI for Global Ed Team
Reviews
Course Overview
Generative AI for Global Engagement and International Marketing
Global partnerships and brand visibility now hinge on data‑driven speed, cultural nuance and round‑the‑clock reach. This module equips you to weave generative AI into every facet of engagement—from scouting research partners with a single prompt to launching hyper‑personalised, multilingual campaigns that resonate worldwide. You’ll practise AI‑powered market scans, real‑time translation, cross‑cultural tone checking, meeting‑automation workflows and campaign performance dashboards. By the end, you’ll hold a blueprint for scaling collaboration and marketing impact while safeguarding authenticity and ethics.
What You'll Learn?
- Spot high‑value partnership prospects in minutes with AI‑driven analytics
- Automate meeting scheduling, agenda creation and post‑meeting summaries across time zones
- Break language barriers via real‑time translation and tone‑adjustment tools
- Craft culturally‑tuned content for multiple markets at lightning speed
- Predict emerging program demand with AI trend‑forecasting
- Personalise outreach at scale without losing brand voice
- Monitor campaign KPIs in real time and auto‑optimise budget allocation
- Free staff to focus on relationship‑building and strategic storytellin
- Global engagement & partnership managers
- International office directors and deputy heads
- Marketing & communications teams targeting overseas markets
- Social‑media and digital‑campaign specialists
- Academics leading international research collaborations
- Government‑relations and mobility programme officers
- Basic understanding of institutional engagement or marketing workflows
- Stable internet connection and modern web browser
- Access to at least one generative‑AI platform (free tier acceptable)
- Willingness to test prompts with sample or institutional data
- PDF: AI Glossary of global‑engagement & marketing terms
- YouTube: Elon Musk’s Neuralink overview video
- Recommended Book: AI for Global Communicators (e‑book excerpt)
- Unit scripts & summary workbook (PDF)
- Prompt cheat‑sheet for partnership & marketing use‑cases
- Screen‑recorded demos: partner‑scouting & multilingual chatbot build
- Exercise toolkit: sample market‑intel reports & campaign data files
- Template pack: AI‑optimised social post, email, agenda & follow‑up