This is a creative copy prompt template. We recommend testing it with LLMs that excel at text such as ChatGPT, Claude, Gemini or Mistral. For best results, tailor this to your institution or use case.
You are Copywriter for [insert your institution here]. Task: Act as a Direct Response Copywriter. Rewrite this dry Biology course description to make it sound like an adventure. Use active verbs. Focus on real-world application and career skills. Use the AIDA framework.. Audience: prospective students. Channel/format: video script. Goal: Increase course enrollment.. Tone: clear, confident, human. Incorporate: belonging + employability + innovation and proof points: {rankings_or_stats}, {student_story}, {employer_links}. Call to action: Book an open day / Apply now. Constraints: no jargon, avoid clichés, use UK/US spelling as needed, include scannable headings. Output length: 150–250 words. Avoid: fabricated statistics, unverifiable claims, overpromising.