The PPC Strategist will lead performance marketing campaigns for QS Events, using data, analytics and AI-driven optimisation to improve lead quality and global reach.
Role Overview
QS is seeking a PPC Strategist to develop and execute a holistic performance marketing strategy promoting QS Events globally. The role focuses on Paid Search and Paid Social to improve lead quality and campaign performance.
Key Responsibilities
- Develop and deliver scalable performance marketing campaigns.
- Own Paid Search and Paid Social strategy and execution.
- Collaborate with regional marketing teams to align campaigns with business goals.
- Track, analyse and optimise campaign performance.
- Implement innovative audience and AI-driven testing strategies.
- Share insights through analysis of historical and current performance data.
Requirements
- Strong experience managing multiple PPC accounts.
- Expertise in Paid Search and Paid Social.
- Experience testing and implementing AI advancements in performance marketing.
- Proficiency with web analytics tools including GA4.
- Ability to analyse large datasets and conversion funnels.
Additional Information
QS offers a competitive salary, bonus scheme, hybrid working, and extensive benefits supporting wellbeing and professional development.