LoopedEd

Apr 9, 2025

Social Accounts
Why it was developed

Effective communication is critical in international student recruitment, where prospective applicants often require immediate, clear, and context-aware information to support time-sensitive decisions. However, traditional channels such as email or web forms can be slow, impersonal, or underutilised by student audiences. WhatsApp, by contrast, is already embedded in the daily communication habits of millions of students worldwide. With over 2 billion monthly users, it represents a familiar, low-friction platform through which education providers can engage prospective students in real time. Its informal nature, mobile-first design, and ubiquity across geographies make it an ideal channel for timely outreach and sustained engagement throughout the recruitment cycle.

What it does

LoopedEd’s WhatsApp-based solution offers a targeted approach to student recruitment by combining automated engagement with personalised, one-to-one messaging. Key features include:

  • AI-Powered Chatbot: Provides instant, human-like responses to student inquiries at any time of day.

  • Personalised Messaging: Tailors responses and updates based on each student’s profile, stage, and interests.

  • Smart Broadcast Campaigns: Enables segmentation and delivery of messages to specific student groups (e.g. by country, programme, or application status).

  • Automated Reminders: Sends alerts for deadlines, document requirements, or interview slots, ensuring students stay on track.

  • Consistent Availability: Operates 24/7 to support global engagement without dependency on local time zones or staffing.

  • Integrated Tone of Voice: Maintains institutional or agency branding within automated responses, supporting professional consistency.

How it works

The platform integrates directly with WhatsApp and can be set up to reflect the institution’s recruitment flow and brand guidelines. It functions as a conversational interface between students and institutions, offering structured guidance and responsive interaction. Implementation details include:

  • Easy Onboarding: Institutions or agencies can quickly configure chatbot flows and messaging templates through a user-friendly backend.

  • CRM Compatibility: The system can sync with student management tools to pull in user data for contextual replies and segmentation.

  • Campaign Scheduling: Administrators can plan and automate outbound campaigns to coincide with key recruitment phases or deadlines.

  • Feedback and Insights: Interaction data is captured in real time, enabling reporting on student engagement levels, drop-offs, and message performance.

  • 1-to-1 Student Support: While automated, the solution supports human handover where required, allowing staff to step in when needed without losing context.

AI Resources

Australian Framework for Generative Artificial ...
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England Policy for Generative artificial intell...
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Greater London, England, United Kingdom