Executive growth marketing leader responsible for scaling learner acquisition and marketing performance for the edX online learning marketplace.
Role Overview
2U is seeking a VP of Growth for edX to lead the day-to-day marketing strategy for one of the world’s leading online learning marketplaces. This executive role focuses on scaling learner acquisition, platform traffic, and marketing efficiency.
Key Responsibilities
- Own the marketing strategy and execution for the edX platform
- Drive growth in traffic, learner acquisition, and conversion
- Build and scale the internal marketing organization
- Lead SEO, organic discovery, and paid media strategy
- Manage annual paid media budgets and acquisition efficiency
- Partner with product and analytics teams on experimentation
Requirements
- 10+ years of growth or digital marketing leadership experience
- Experience scaling an international consumer marketplace or platform
- Deep expertise in SEO and performance marketing
- Proven success building high-performing teams
Additional Information
This is a hybrid role based in Arlington, VA, with in-office expectations two days per week. The role offers comprehensive benefits and competitive executive compensation.