Brand Experience Web Lead

by | Feb 4, 2026

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Employer George Washington University
Type Full Time
Arrangement Hybrid
Salary $57,553.66 - $94,998.76
Seniority Lead / Head
Sector Higher education
Technical Engineering adjacent
Posted 4 Feb 2026
Deadline 5 Feb 2026
Content and Media analytics Leadership and Strategy

Leads web strategy, content, and user experience for major university websites, ensuring brand consistency, accessibility, and measurable impact.

Role Overview

The Brand Experience Web Lead leads web strategy and user experience for key institutional websites at George Washington University, ensuring a cohesive, accessible, and high-quality brand presence.

Key Responsibilities

  • Build and maintain high-traffic institutional websites using Drupal or WordPress.
  • Develop content and editorial strategies aligned with university goals.
  • Apply SEO, analytics, and digital accessibility best practices.
  • Lead cross-functional web strategy and improve key user journeys.
  • Ensure quality assurance, brand standards, and accessibility compliance.
  • Manage projects, timelines, and supervise at least one direct report.

Requirements

  • Bachelor’s degree plus 2 years of relevant experience, or Master’s degree.
  • Experience with CMS platforms and web fundamentals (HTML, CSS).
  • Preferred: higher education experience, Drupal 9/10, WCAG, SEO, CRM tools.

Additional Information

Full-time hybrid role based in Foggy Bottom, Washington, D.C. Employer will not sponsor visa status.

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