Lead and scale Ello’s paid growth and performance marketing strategy to drive adoption of its AI-powered learning platform for children.
Role Overview
Ello is hiring a Senior Performance Marketing Manager to lead and scale its paid growth engine as it builds an AI-powered learning platform for children worldwide.
Key Responsibilities
- Own paid media strategy across Meta, TikTok, Google, and emerging platforms
- Manage agencies and performance accountability
- Build and lead conversion rate optimization programs
- Own attribution modeling and analytics infrastructure
- Partner with creative teams on performance creative testing
- Drive email and lifecycle marketing strategy
- Plan and manage multi-million dollar marketing budgets
- Collaborate cross-functionally with product, engineering, and analytics teams
Requirements
- 3-7+ years of performance or growth marketing experience
- Proven agency management and ROI delivery
- Deep experience in conversion rate optimization
- Strong understanding of attribution modeling and analytics platforms
- Experience at consumer-focused, growth-stage tech companies
- Excellent communication and stakeholder presentation skills
Additional Information
Ello is a public benefit corporation headquartered in San Francisco with an additional office in Nairobi, Kenya.