The PPC Strategist will lead paid search and paid social campaigns for QS Events, using analytics and AI-driven optimisation to improve lead quality and performance.
Role Overview
QS is seeking a PPC Strategist to develop and execute global performance marketing strategies promoting QS Events. The role owns Paid Search and Paid Social activity, optimising lead quality and campaign performance across international markets.
Key Responsibilities
- Devise and deliver scalable performance marketing campaigns to generate leads for QS Events.
- Own planning, implementation, reporting, and bid management across Paid Search and Paid Social.
- Collaborate with regional marketing teams to align campaigns with business goals.
- Track campaign performance and apply continuous optimisation.
- Test and implement AI advancements to improve campaign effectiveness.
- Analyse historical and current data to share actionable insights.
Skills and Experience
- Strong understanding of PPC acquisition strategies.
- Experience managing multiple PPC accounts.
- Knowledge of AI testing within performance marketing.
- Proficiency with web analytics tools, including GA4.
- Ability to work with large datasets and conversion funnels.
Additional Information
This is a full-time, permanent hybrid role based in London, UK, offering a competitive salary and comprehensive benefits.